CoCo Events builds event activations that stop traffic. As a core component of our experiential marketing services, we design and fabricate branded experiences from the ground up—custom structures, immersive environments, and interactive installations that we construct in our facility and install at your venue.
Event activations require more than creative concepts. They require fabrication expertise, structural engineering, and installation capabilities. We bring all three, delivering turnkey activations from initial sketches through on-site build-out.
Temporary branded spaces fabricated for maximum impact. We’ve built complete NYC bodegas with stocked shelves and working refrigerators, retro newsstands filled with custom merchandise, themed lounges with dimensional walls and custom furniture, and walk-through experiences that transport guests into brand stories. Each pop-up is engineered for rapid installation and strike while maintaining the quality and detail of permanent construction.
Custom builds that make product debuts unforgettable. Our product launch fabrication includes branded display structures, interactive demonstration stations, and immersive environments that let audiences experience products in context. When Angela’s Cakes launched at Sugar Factory, we built a pink paradise with cascading florals and tiered product displays that generated massive social content.
Weather-resistant builds designed for high-traffic outdoor environments. Festival activations require special engineering considerations—wind loads, sun exposure, crowd flow, and rapid setup capabilities. We fabricate outdoor structures that maintain brand quality in challenging conditions, from branded carnival game booths to complete outdoor lounges.
Custom exhibits that stand out on crowded show floors. We built Samsung’s Galaxy S6 Edge recording booth and RE/MAX’s live screen printing station—activations designed to draw attendees away from standard pipe-and-drape competitors. Trade show builds ship flat-packed for efficient transport and assemble quickly within setup windows.
Branded installations that transform retail spaces. From Sephora’s escalator wraps and step-and-repeat installations to in-store product displays, we fabricate retail activations that drive foot traffic and create shareable moments within existing store environments.
Our fabrication capabilities cover everything an activation needs:
Structural Builds — Dimensional walls, archways, complete room structures, and load-bearing installations engineered for safety and transport.
Custom Millwork — Counters, bars, shelving, display cases, and functional service stations built to spec.
Branded Signage — Dimensional logos, backlit elements, neon integration, LED displays, and vinyl graphics.
Interactive Stations — Games, photo experiences, demonstration areas, and engagement touchpoints.
Scenic Elements — Themed props, custom furniture, environmental details, and atmospheric elements.
Every element is built to event-grade standards—designed for transport, rapid assembly, heavy use, and clean strike. We maintain quality control throughout fabrication, ensuring every piece meets specifications before leaving our facility.
Disney+ Sneakerella Premiere Immersive sneaker wall installation with illuminated display cases for the film’s New York premiere. Custom-fabricated curved structure with individual lit compartments showcasing the movie’s footwear designs.
Kel’s Burger Fest Outdoor festival activation featuring custom-branded carnival game booths—Fat Cats, Down the Clown, Ring-a-Bottle—all fabricated with Kel’s Burger Fest branding and built to withstand outdoor event conditions.
Sephora x Manhattan Multi-element retail activation including branded escalator wraps with Sephora graphics and step-and-repeat photo installation for partnership launch events.
Samsung Galaxy S6 Edge Trade show recording booth fabricated for product launch activation. Custom structure with branded panels, demo stations, and integrated recording equipment.
RE/MAX Recharge Conference Live screen printing activation station for real estate conference. Branded table wraps, signage, and functional printing setup for on-site t-shirt customization.
NYC Bodega Pop-Up Complete bodega environment with authentic New York Bodega signage, fully stocked shelves, working coolers, integrated Nathan’s Famous hot dog cart, and hot pretzel station.
Creative Consultation We start by understanding your brand, objectives, and venue constraints. What does success look like? Who’s your audience? What’s the environment?
Design Development Detailed renderings and construction drawings showing exactly what we’ll build. You’ll see your activation before we cut a single piece of material.
Fabrication Building happens in our shop with regular progress updates. We construct, finish, brand, and quality-check every component.
Logistics Coordination We manage delivery timing, venue access, loading dock schedules, and installation windows—coordinating with your team and venue contacts.
On-Site Installation Our crew handles complete build-out, from unloading trucks to final styling. We don’t hand you boxes; we hand you a finished activation.
Event Support On-call assistance throughout your activation for any adjustments, maintenance, or questions.
Strike & Removal Complete breakdown and haul-away. We leave your venue exactly as we found it.
What size activations can you build?
We scale to your needs. Single photo backdrops and branded stations on the smaller end, complete venue transformations with multiple interactive zones on the larger end. Our shop handles builds up to 1,500 square feet; larger installations are fabricated in sections and assembled on-site. Tell us your footprint and we’ll confirm feasibility.
Can you build activations for outdoor events?
Yes. Outdoor activations require different engineering—weather-resistant materials, weighted bases or staking options, UV-stable graphics, and structures rated for wind loads. We’ve built festival booths, outdoor pop-ups, and street-level activations designed to perform in uncontrolled environments.
Do you travel outside New York?
We do. While most of our work is in the NYC metro area, we’ve shipped and installed activations across the East Coast and nationally for the right projects. Travel builds include crated shipping, travel expenses for our installation crew, and coordination with local labor if needed.
What’s included in an activation quote?
Our quotes cover design and rendering, all materials and fabrication, delivery to your venue, installation by our crew, strike and removal, and return transport to our facility. We itemize everything so you know exactly what you’re paying for. Items like venue fees, permits, or electrical service are your responsibility but we’ll flag what you need.
Have an activation concept? Or just objectives and a budget? Contact CoCo Events to start the conversation. We’ll discuss your vision, confirm feasibility for your timeline, and develop a proposal with renderings and detailed pricing.