CoCo Events helps brands extend their event impact beyond the venue walls. As part of our experiential marketing services, we design and execute promotional elements that amplify your activation—building anticipation before, driving engagement during, and extending reach after your event.
Great activations deserve great promotion. We build the shareable moments, social sharing infrastructure, and content capture systems that turn a single event into ongoing brand impressions.
Build A Brand ♦ Fabricate ♦ Market ♦ Entertain ♦ Build Your Brand
Build anticipation before guests arrive.
Teaser Content Creation
Behind-the-scenes fabrication videos, sneak peeks of custom builds, countdown content, and preview materials that generate excitement before your event. We capture content during the build process specifically for pre-event promotion.
Influencer & VIP Coordination
Strategic guest list support for activations targeting social reach. We help identify, invite, and coordinate influencer attendance, ensuring they experience key moments and capture content that reaches their audiences.
Event Landing Pages
Custom microsites or landing pages for registration, information, and anticipation building. Integrated with your broader marketing efforts and designed to capture attendee data.
Social Media Countdown
Coordinated countdown campaigns across platforms. Content calendars, post templates, and scheduled reveals that build momentum leading to your event.
Turn attendees into content creators.
Social Sharing Stations
Dedicated stations where guests post content with event hashtags. Tablets, ring lights, branded frames, and prompts that encourage immediate sharing. Real-time social walls displaying guest posts throughout the venue.
Photo-Ready Moments
Every element we build is designed for photos. But promotional activations add explicit sharing prompts—hashtag signage, “share your photo” calls-to-action, QR codes linking to social platforms, and incentives for posting.
Hashtag Campaigns
Custom event hashtags promoted throughout the venue. Signage, verbal prompts from staff, print materials, and digital displays all reinforcing your hashtag. Post-event hashtag tracking shows total reach and engagement.
User-Generated Content Capture
Systems that collect guest content for brand use. Photo releases integrated into check-in. Galleries that aggregate tagged posts. Direct submission options for guests who prefer not to post publicly.
Branded Giveaways & Swag
Custom merchandise, branded keepsakes, and takeaway items that extend brand presence beyond the event. Airbrush t-shirts, custom prints, branded accessories—items guests actually keep and use.
Live Social Coverage
Real-time posting from your event to brand channels. Stories, posts, and live content capturing key moments as they happen. Professional content capture optimized for each platform.
Extend your event’s life beyond the venue.
Content Packages
Professional photos and video from your event, edited and delivered for ongoing marketing use. Highlight reels, photo galleries, testimonial clips, and social-ready assets.
Recap Content
Event summaries, blog posts, case study materials, and press-ready recaps that document your activation’s success. Metrics, photos, and narrative that tell the story of your event.
Attendee Follow-Up
Email sequences, thank-you content, and continued engagement with event attendees. Keeping the connection warm after the event ends.
Social Proof Collection
Gathering testimonials, reviews, and feedback that becomes marketing collateral. Video testimonials captured on-site. Post-event surveys that generate quotable responses.
Retargeting Assets
Creative assets optimized for post-event retargeting campaigns. Photos and video sized for paid social, display, and digital advertising.
Brand Activations
Full promotional campaigns supporting product launches, pop-ups, and experiential marketing. Pre-event buzz building through influencer seeding and teaser content. On-site social infrastructure maximizing guest sharing. Post-event content extending campaign life across owned, earned, and paid channels.
Trade Shows & Conferences
Booth promotion driving traffic from the show floor. Pre-show outreach to target attendees. On-site lead capture integrated with promotional moments. Post-show follow-up content keeping your brand top-of-mind.
Corporate Events
Internal promotion building employee excitement. On-site sharing opportunities that extend company culture externally. Post-event content for employer branding and recruitment marketing.
See corporate event services →
Private Celebrations
While private events don’t need brand amplification, many hosts want professional content capture and shareable moments. We provide event hashtags, social sharing stations, and content packages for personal celebrations too.
These elements can be added to any CoCo Events activation or rental package:
Element | What It Does |
Social Sharing Station | Dedicated posting area with tablets, lighting, and prompts |
Hashtag Signage Package | Branded signs throughout venue promoting your hashtag |
Social Media Wall | Real-time display of guest posts with your hashtag |
Professional Event Coverage | Photographer and/or videographer capturing content |
Content Package | Edited photos and video delivered post-event |
QR Code Integration | Scannable codes linking to social, websites, or downloads |
Branded Swag Station | Custom giveaways guests take home |
We help you track what matters:
Reach Metrics
Engagement Metrics
Conversion Metrics
We provide post-event reports documenting promotional performance so you can demonstrate ROI and inform future activations.
Do you handle all social media for the event?
We handle on-site promotional elements and content capture. If you want us to post to your brand’s social channels in real-time, we can coordinate that with your marketing team or manage it directly with appropriate access. We don’t typically take over full social media management—we execute the promotional elements that generate content and sharing.
Can you guarantee influencer attendance?
We can help identify, invite, and coordinate with influencers, but attendance is ultimately their decision. We focus on making your event compelling enough that influencers want to attend and creating moments worth capturing once they’re there.
What’s included in a content package?
Standard content packages include edited photos (typically 50-150 selects depending on event size), a highlight video (1-2 minutes), and social-ready crops and cuts. Custom packages can include raw footage, extended edits, testimonial clips, and platform-specific content. We’ll scope based on your needs.
How do you handle photo releases for user-generated content?
For brand activations where you want to use guest content, we integrate release language into registration, check-in, or photo booth experiences. Guests opt in to sharing by participating. We’ll advise on appropriate language based on your usage intentions.
Can promotional elements be added to existing bookings?
Yes. If you’ve already booked entertainment or fabrication with us, promotional add-ons can typically be added up to 2 weeks before your event. Some elements (like influencer coordination) benefit from more lead time.
Ready to extend your event’s reach? Contact us to discuss promotional elements for your upcoming activation.