You want your team’s promotional event to be eye-catching and unique. But, in New York City, it’s not easy to stand out. Signage, smiles, and snacks won’t cut it. To bring your promotion to life, your event needs to dazzle the senses and give folks a reason to stick around.
Let’s explore a few exciting ideas to create a memorable, winning promotional event in NYC. Below, we’ll highlight:
- Custom fabrication
- Trade shows and road shows
- Creative catering ideas
- Giant game rentals
Create Unique Branding with Custom Fabrication
Custom fabrication for a promotional event refers to creating tailored products made specifically for that occasion. Custom fabrication is a great way to apply unique branding to an event.
If you partner with a leading full-service event planner, they’ll work with your team to design bespoke products that bring your event vision to life. These may include:
- Stage sets and backdrops
- Props
- Promotional materials and swag
With custom fabrication, you have full control over the colors, logos, and presentation of all your event’s materials. The entire affair can be visually themed to create a look and feel that resonates with guests.
Reach New Audiences with Trade Shows and Road Shows
Two ways to create highly visible promotional events are trade shows and road shows. These events are small and budget-friendly while creating excellent opportunities for personal connections with guests.
At a trade show, many different organizations come together to connect with potential partners, employees, and customers.
If you’ve been to many trade shows, you know that a few participants tend to stand out. These are the ones with eye-catching branding and unique offerings, such as interactive activities. To help your promotion shine at its next trade show, work with an expert event planning team that offers custom fabrication and engaging displays that stand out in a crowd.
A road show, like a trade show, involves bringing a mini promotional event to the people. Unlike a trade show, a road show isn’t a group affair with industry peers. It’s just one team, hitting up a strategic location and trying to catch the eye of the general public.
A well-executed road show can be a terrific boon for a product launch or other promotional campaign. To help your road show succeed, work with event planners that have mastered road show logistics and have the right materials to create dazzling, eye-catching displays.
Boost Your Event’s Appeal with Creative Catering
Good food improves any experience, including promotional events. Partnering with a caterer is a great way to make an event more professional and engaging.
Food can be a highlight of a guest’s experience at a promotional event. Fun, tasty food puts guests in a happy, open state of mind, creating positive associations with your brand.
To help an event stand out, offer guests something they’ve never seen (or tasted) before. For example, at CoCo Events, our creative food offerings include stuffed cotton candy, spin art cookies, and a 3D Gummi Candy Printer. We even carry a Blender Bike that guests can use to “spin” their own concoctions.
Food trucks are another great way to simplify the catering experience while providing guests with memorable treats. Creative food truck rental options include grilled cheese, ice cream, and tacos.
Entertain the Crowd with Giant Game Rentals
Promotional events don’t need to be ultra-focused on showing off a product. There’s also room for fun and games. Games are helpful for attracting attention and making guests feel more relaxed and social.
Games for promotional events should be showy and visible from a distance. They should also be easy to understand with quick completion times, to encourage guests to stop by and become casually engaged.
Fun activity ideas include “giant” versions of well-known games, such as:
- Giant Jenga
- Giant checkers
- Giant Connect 4
These games are fun, easy conversation starters that make guests more likely to stick around a promotional event and become engaged with the presenters.
CoCo Events: Your Full-Service Event Planning Partner in NYC
Your NYC promotional events should be professional, entertaining, and unique. If you’re eager to embrace creative ideas that leave a lasting impression, CoCo Events can help. We’re an experienced, connected, full-service event planning team with everything you need to throw a fantastic event.
Contact CoCo Events today to chat about your promotional events needs.